Since its inception in 2010, Instagram has grown immensely – with over 500 million daily active users and over a billion active users monthly.

The famous CEO of Facebook, Mark Zuckerberg, bought the now famous social media platform for $1 billion, 18 months after its initial launch. The platform has since grown beyond bounds since its acquisition.

Businesses are not left out of the Instagram explosion, and if you run a search on the top 100 global brands, 90% of them run and operate an active Instagram account.

Although, Instagram is still a relatively new social media platform when you consider how long other social media sites have been in existence. It has also continuously evolved over the months with constant updates and improvements over time. So, how do you take advantage and make use of this popular social media platform?

Well, not to worry. We’ve put together dozens of latest stats and facts about Instagram to help you learn why Instagram deserves a place in your marketing strategy.

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Regardless of whether you are a novice to Instagram or looking to get more out of your present account, we’ve put together dozens of facts, stats and figures about Instagram to show you why it’s indeed a place worthy of fixating your marketing strategy and investments in.

Below are some facts that will most likely blow your mind:

• In June 2018, Instagram reached a new high of over a billion active monthly users. (MAUs).
• In the United States, Instagram is growing 5 times faster than the total social media usage in the country.
• The average user in the U.S now spends 55 minutes daily on Instagram (June 2018), up from 29 minutes in September 2017.
• Around 71% of businesses in the U.S have an Instagram account, and at least 80% of the accounts on Instagram follow at least one business account.
• Over 90% of the users on Instagram are aged 35 and below.

To see more facts about this rapid growing social platform, check out the infographic below:

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Paul Kalman

Hey, My name is Paul – nice to e-meet you 🙂 I’m a freelance video editor who has over 4 years experiences of making all types of videos. I founded this website to provide step-by-step and easy-to-follow instructions to first-time editors or beginners like you who want to start their journey in video editing.